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News Center > Consumable Industry news |
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Your Inner Voice Shirt |
This summer we visited Universal Studios, The Wizarding World of Harry Potter, and we found an inner voice message in the oddest of places. Standing with us in the hour long thrill ride line for Gringotts Castle (a virtual roller coaster), was a woman wearing a printed t-shirt. It was simple, black with white screen printed lettering. It said “Kind is the New Pretty.” I pointed it out to my daughter and her friend and you could see the pause as they processed the message.Now this is the inner voice I want my daughter to hear! 
The shirt and message “Kind is the New Pretty” came up again in the car on the way home, (ok I brought it up!) We googled where to get the shirt, I was mentally buying a case. I figure we can get through middle school one girl at a time with this mantra!
We found that Target is the genius behind this new t-shirt for girls. They teamed up with Compassion Brands for an anti-bullying line of shirts with positive messages like “Kindness is my Jam” and “Be Someone’s Sunshine.”
Inspired by a t-shirt she saw at a crowded amusement park, my tween created a bday takeaway gift with “Kind is the New Pretty” as her graphic. (photo of finished product to be inserted here) She starts a new school next week and maybe just maybe, one screen printed t-shirt message at a time, the girls will know that to be “Pretty” you must first be KIND! 
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